Google Ads
Show Up at the Top of Google, Starting Today
Whether you're opening your doors or have been around for years, Google Ads can put your business at the top of the results the moment someone searches for what you do. The day your ads go live, people start seeing your business, visiting your website and calling you. And there's no gap while you wait for your SEO to kick in: your ads bring in customers from day one.
What Are Google Ads?
When you search on Google, the very first results often have a small label that says "Sponsored." Those are Google Ads. Businesses pay per click to appear there, right at the top, above everyone else.
Here's the best part: you only pay Google when someone actually clicks on your ad to visit your website or call you. If nobody clicks, you don't pay for that ad being shown.
Think of it like renting the best billboard in town, but one that only appears in front of people who are searching for exactly what you sell, at the exact moment they need it.
Want to see the price first?
See Google Ads pricingThe Fast Lane and the Long Game
Google Ads are one of two ways to show up on Google. The smartest businesses use both.
Google Ads: the fast lane
- Be seen the moment someone searches
- A great way for a brand-new business to get its first customers
- Turn it up when you want more work, down when you're busy
- Perfect while your website builds its place in Google's regular results
SEO: the long game
- You climb the regular, unpaid results over time
- No cost per click once you rank
- Keeps working for you month after month
Once SEO Kicks In, You Show Up Twice on Page One
At first, your ad does all the work. It sits at the very top of Google, so people start calling right away. Meanwhile, our monthly SEO work is quietly lifting your website up the regular, unpaid results below the ads.
Then, once SEO kicks in, something great happens: your business appears in two places on page one at the same time, in the ad at the top and again in the regular results.
- More of page one is yours. Every spot you hold is one less spot for a competitor.
- Customers see you twice. A name that shows up twice looks established and trustworthy, so more people click it.
- One covers for the other. Slow month and you pause your ads? SEO still keeps you in front of customers. Rankings shift for a week? Your ads keep the phone ringing.
How much of page one can you take up?
Two spots on page one, out of about 10 slots available. That is roughly 20% of the page. Google lists about 10 regular results on page one, with ads sitting just above them. When you hold an ad and a regular listing, you own two of the places customers look first. A business with only one listing holds about 10%, and every other business is left fighting over the remaining spots. Showing up twice also makes you look established, so more people click you.
Illustration shows the top of page one. The 10-slot count is typical; exact results vary by search and location.
Use both and you win twice: Google Ads bring in calls right away, while SEO builds a steady stream of customers that grows over time. Once SEO kicks in, you take up more of page one, and customers see you twice.
From Search to New Customer in Minutes
Here's how a single search can turn into a paying customer.
Someone Searches
A customer near you types what they need into Google, like "emergency dentist near me."
Your Ad Shows First
Your business appears at the very top of the results, above your competitors.
They Click or Call
They tap to call you right from the ad, or visit your website to learn more.
They Become a Customer
They book the job, place the order or walk in your door.
Everything We Handle So Your Budget Works Harder
It sounds simple, but Google Ads can waste a lot of money when they're not set up and managed carefully. That's why we put in the many hours it takes every single month to make every dollar count.
Find the Right Searches
We research exactly what your customers type into Google, so your ads show up for searches that bring real business.
Write Ads That Get Clicked
Clear, convincing ads that make people choose you over everyone else on the page.
Target Your Service Area
Your ads only show to people in the towns and neighborhoods you actually serve.
Add Tap-to-Call Buttons
People can call you straight from the ad with one tap, no extra steps.
Stop Wasted Clicks
We block searches that won't turn into customers, so you're not paying for the wrong people.
Test and Improve Monthly
We keep testing and fine-tuning your ads to get you more calls for your money.
Your Ads Are Only as Good as Your Website
There's one more piece that decides whether those clicks turn into customers. Every click from your ad lands on your website. If that website is slow, outdated or confusing, people leave, and you've paid for a click that went nowhere.
A professional website with clear information and easy tap-to-call buttons turns those clicks into customers. Don't have one yet, or does yours need a refresh? We build and redesign websites too, which is why we build websites and run ads together: so every dollar you spend has the best possible chance to become a paying customer.
“He walked us through the options and helped us understand how the different services could work together.” Amanda W., Elite Building Maintenance
No long contracts. Cancel anytime.Google Ads Management
One flat monthly rate. No long contracts. Cancel anytime.
- Search research to find the words your customers use
- Ads written and set up for you, with tap-to-call buttons
- Targeted to the areas you serve
- Wasted clicks blocked, and ads tested and improved every month
Your ad budget is separate. You pay it directly to Google and decide how much to spend. Not sure where to start? I’ll recommend an amount that fits your business and goals.
Google Ads Questions, Answered
Does the $199 a month include my ad budget?
No. The $199 is our fee to set up your ads and put in the many hours of work it takes every month to manage, test and improve them, so every dollar you spend works as hard as possible. Your ad budget is paid directly to Google, and you decide how much to spend.
Is Google Ads a good fit for a brand-new business?
Yes. Ads don't depend on how long you've been around or how many reviews you have, so a new business can appear right alongside established ones. We make sure your website is ready to turn those clicks into calls.
I've tried Google Ads before and it didn't work. What's different?
Ads can waste a lot of money when they aren't set up and managed carefully. We research your searches, block wasted clicks and fine-tune your ads every month, so your budget works harder than it may have before.
How soon will I get calls?
Ads can begin appearing the same day they go live, so calls and website visits can start right away. Whether you're new or established, we keep improving them month after month.
How much should I spend on ads?
That's up to you, and you can start small. I’ll recommend a budget based on your business, your area and your goals, and you can raise or lower it anytime.
Do I need a website to run Google Ads?
Yes. Every click goes to your website, so a professional website makes a huge difference. If you don't have one, or yours needs updating, we can build or redesign it.
Can I cancel anytime?
Yes. There are no long contracts. You can cancel whenever you like.
Ask Me. I’ll Tell You Honestly.
Ads are not right for every business at every moment. Tell me about yours and I’ll give you a straight answer, including a budget that fits.
What I need from you
- Your business name and the towns you serve
- Your website address, if you have one
- A rough monthly ad budget in mind (I’ll recommend one if not)
Don’t have something yet? No problem. I’ll help, or provide it for you.
Questions About Google Ads?
Start your Google Ads today, or call or text me with any questions.